Sunday, 13 November 2016

Marketing Manager

Marketing Manager

Region:                West Africa
Location:             Lagos, Nigeria

Expiry: Friday - 18th November, 2016

Job Purpose
H/she will be responsible for the creation and development of marketing strategy for a portfolio of brands within a franchise/disease area. Provides global cross-functional leadership and alignment for all marketing-related activities and is responsible for achieving global marketing KPIs. Inspires and motivates the Global Marketing Team.

Responsibilities
·         Develops new methods/tools related to marketing research, creates new analytical models to support forecasting and creates new ways to capitalize on insights.
·         Actively searches for new programs and customer types to influence long-term position across portfolio.
·         Predicts future drivers of the business, identifies early trends and makes recommendations to capitalize on opportunities and minimize risks.
·         Drives innovative approaches to the integration of clinical, regulatory and commercial inputs across all stakeholders.
·         Drives pursuit of new indication strategies with business cases across Business Franchise opportunities.
·         Develops innovative life cycle options to optimize brand value and differentiation.
·         Creates and develops new markets and commercial models for brands in the portfolio.
·         Influences all customer groups/stakeholders and builds alliances to improve brand potential and performance.
·         Drives long-term value through brand and portfolio strategy.
·         Drives innovative marketing best practices across the organization.
·         Interprets the impacts of trends in the healthcare environment and communicates to marketing team and stakeholders.
·         Leverages customer insights and emerging needs to create innovative business opportunities.
·         Develops aggressive strategies to mitigate or build upon competitor offerings.
·         Leads development of innovative marketing practices, capabilities and best practices (from inside and outside pharma).
·         Develops synergies across product portfolio and between brands.
·         Ensures effective resource allocation across portfolio of brands/products.
·         Provides inspirational leadership, motivation and communication to marketing team members.
·         Ensures appropriate level of talent acquisition and staffing.

Education/Experience
·         University degree in Science and/or degree in Business Marketing or Clinical Research.
·         10+ years’ operational marketing experience with focus on extensive product/brand management including customer facing/sales experience.
·         Languages:  Fluency in French & English is compulsory.